Manage annual media planning and execution, including budgeting, setting core metrics, vendor searches, and ongoing buy optimization and management Manage relationships with external agency partners Work with external agencies and internal research partners to extract channel insights and develop relevant changes to improve channel performance Direct daily operations of media planning, buying, optimization and post buys Lead in the exploration, analysis, and testing of new media opportunities across channels, platforms and countries Using expertise, analyse core metrics and data to continuously optimise media buying and campaigns Identify opportunities and latest media trends that impact our target prospect Present recommendations, reports and findings to senior management Effectively understand the full brand advertising path to purchase (from brand awareness to conversion) Manage the program to ensure the elements are completely and efficiently meeting business requirements Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders Assess requirements to deliver program components and sub-components, including implementation of solution, staffing of projects, timelines, budgets, coordination with other departments, stakeholders and vendors Proactively manage changes in program scope, identify potential crises, and devise contingency plans If needed, create and manage vision and scoping documentation, program schedules, project checklists Identify and manage program dependencies and critical paths Coach, mentor, motivate and supervise program team members and contractors, and influence them to take positive action and accountability for their assigned work Develop best practices and tools for program execution and management
