Marketing Manager
Fully remote: (Will need to go to the office when required)
Contract Length: 12 months (Scope for extension)
Location: London
Are you ready to make an impact in the dynamic world of Asset Servicing? Our client is seeking a results-driven Marketing Manager who thrives on turning strategy into execution. If you have a knack for coordinating multiple workstreams and producing high-quality marketing outputs, we want to hear from you!
Key Responsibilities:
Support Strategic Initiatives: Work closely with the SVP Product Marketing Lead to execute marketing initiatives across the Asset Servicing portfolio. Translate strategic priorities into actionable marketing work.
Sales Enablement Materials: Build and maintain a comprehensive suite of sales enablement tools, including product decks, client collateral, and positioning resources to support product, sales, and coverage teams
Campaign Execution: Execute multi-channel marketing campaigns, coordinating content creation, email, digital assets, and paid media to enhance brand awareness and engagement.
Collaboration: Partner with the campaign activation team to effectively brief, schedule, and deliver campaign assets, ensuring timely production and deployment.
Channel Management: Oversee core execution channels, including paid media, marketing automation, and digital publishing, using tools like Workfront.
Performance Tracking: utilise analytics tools (eg, Adobe Analytics, marketing automation dashboards) to track and measure campaign performance, providing insights to optimise future initiatives.
Thought Leadership: Support the development of thought leadership for Fund & Investor Solutions by coordinating with subject matter experts, writers, and compliance teams.
Relationship Building: Foster strong relationships with product teams, sales, marketing colleagues, and external agencies to ensure alignment and high-quality delivery.
Market Understanding: Develop a solid understanding of Asset Servicing products, client needs, and the competitive landscape to inform effective messaging and marketing decisions.
Ideal Candidate:
To be successful in this role, we are looking for:
Educational Background: Bachelor's degree in marketing, business, communications, or a related field, with 7-10 years of marketing experience.
Attention to Detail: Exceptional attention to detail and a proven ability to deliver high-quality work on time.
Self-Starter: Ability to independently lead projects in a fast-paced environment while maintaining a positive, collaborative culture.
Technical Proficiency: Familiarity with MS Office, Adobe Creative Suite, Workfront, Canva, and Seismic.
Strategic Execution: Proven ability to execute comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
Communication Skills: Excellent communication, presentation, and interpersonal skills.
Market Insight: A deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services or B2B industries.
Creative Thinker: A passion for driving innovation and excellence in product marketing strategy development and execution.
Pontoon is an employment consultancy. We put expertise, energy, and enthusiasm into improving everyone's chance of being part of the workplace. We respect and appreciate people of all ethnicities, generations, religious beliefs, sexual orientations, gender identities, and more. We do this by showcasing their talents, skills, and unique experience in an inclusive environment that helps them thrive. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.